Social Media Optimization: What Works?

Digital marketing techniques are many. According to the periodic table of SEO success factors, published by SearchEngineLand, one of the most important SEO factor is social media, especially social media reputation and share. Reputation means that you have many followers in the key social channels, such as Facebook, Google+, Twitter, LinkedIn, etc. Shares are the number of likes or shares that each of your posts receives.

Social Media Sites

As you probably know, there are social media sites for every purpose. Some sites such as Facebook target general public (one of the reasons for its tremendous success), while some others target professionals (LinkedIn), celebrities (Twitter), or software programmers (StackExchange). In the sea of social networks we have, it’s probably very difficult to say which will work for you. Here are some networks and their purpose of existence.

Facebook: General networking

LinkedIn: Professional networking, job search

Twitter: Microblogging

Google+: General and specific groups, knowledge sharing

Instagram: Photography & image sharing

Quora: Questions and answers

StackExchange: Expertise groups

Reddit: Niche, entertainment, discussions, opinions

DeviantArt: Artists & art discussions

FourSquare: Finding places

Tumblr: Blogging

Pinterest: Image sharing

Tagged: Friendship & dating

Social media scene has always been bumpy with players cropping up and disappearing every now and then. MySpace used to be one of the largest social networks before Facebook, at the beginning of the century. Along with MySpace, sites like Orkut, StumbleUpon, Delicious, Technorati, Digg, etc., reigned supreme. But the advent of Facebook and the changes that followed were quick, causing the demise of several networks, including Google’s own Orkut.

People could easily switch networks, and that’s one reason why several social networks died without reaching their full potential. Today, the four most important social networks that have all the necessary features for a global reach are Facebook, Twitter, LinkedIn, and Google+.

Where Should I Open an Account?

All social networks are free for anyone to join. Businesses today cannot operate successfully without presence in appropriate social networks. Your target market can be anything, but it goes without saying that you need to have presence in these 4 top social channels.

Beyond them, it just depends on what specific interest you have. For instance, if you are into software development, StackExchange is probably a great option, where many software developers and companies continue to network and make an impact. If you are an artist looking for clients or inspiration, open an account ins DeviantArt.

It’s not that difficult to manage multiple social channels; a little bit of patience and effort are all it takes.

How to Promote on Social Media

Social media provides several ways for you to promote your business or website. It’s very easy too. As a first step, look at the options that sites like Facebook provide. You can open a Facebook page for your website, such as the Marketing Signature FB page.

In the same way, you can open accounts on LinkedIn, Twitter, Google+, etc. The key aspect of these pages is that they are indexed by search engines such as Google. Check out the Google listing of the FB page above.

Google listing of MS
Google listing of Marketing Signature

An important aspect of business promotion is to shout aloud about your business at every opportunity and place. So, it’s natural for you to have as many outlets as possible to showcase your site. This will in turn create more momentum and traffic to your website.

Posting Guidelines

Social media doesn’t thrive on long, rumbling content, which should be reserved for your “content-rich” website. Instead, social media tends to carry quick, catchy titles and brief descriptions that showcase the pith of what is shared. Here are some guidelines when posting on social channels.

  • A catchy title goes a long way in bringing viral visits.
  • Keep the description brief and to-the-point.
  • Include an image or an infographic whenever possible.
  • Tag your post with relevant keywords and relevant keywords only.
  • Use the tools offered by the platform, such as @replies, hashtags, keywords, etc.
  • Link to your resources and other relevant resources whenever possible.
  • Do not like and share items that don’t carry any value. Be very mindful of what you share. Treat it as if your real-world reputation depends on it.
  • Have a mindset to promote valuable and useful insights.

If done properly, social media can be a terrific way to bring very high relevant traffic to your website.

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